AMT Brand Development

In the most synthesized sense, AMT provides their clients, which include hospitals, federal agencies and governmental bodies, with technology services and solutions, from purchasing small tech-related products through on online shopping portal, to structuring large programs that involve bringing together a myriad of partners from across the world. They are a critical link in the supply, delivery, fulfillment and support of technology-related products and programs, and a hub through which technology projects take shape. Simply put, AMT breaks down business barriers, connecting customers and service partners in ways that many larger firms can’t do. AMT approached Counterform and asked us to help them establish their brand and visual identity. Before delving into a complex and multi-faceted identity program, we worked to develop a narrative that helped the outside world to see them as they really are – a bridge that connects clients, technology and people seamlessly and effectively.