Geffen Mesher Brand Development

For more than 75 years, Geffen Mesher’s focus has taken them beyond the numbers and into the lives, plans and strategic goals of their clients. In providing professional tax, financial consulting and reporting services for businesses, organizations, and individuals, they have successfully guided their clients through booms and busts, recessions and recoveries, with an approach and model built around the commitment of their people, decades of experience, and expertise across a wide range of industries. Counterform was retained to help Geffen Mesher revisit their identity from the inside out. By digging deep into the rich history behind this firm, we worked to develop a narrative and brand positioning, as well as a variety of print and electronic collateral that helped to raise awareness and set the firm apart from their competitors.