Our Form

When it comes to framing an image today, the most accessible way to express a brand’s personality is through its visual expression – the form. At Counterform, we set our sights on bringing companies and products to life through design that is valued for smart execution and emotional strength. This longstanding gaze allows us to solve business communication problems from the broadest possible perspective. For us, design is a thinking process, a creative process, an interactive process, an interdisciplinary process and, most importantly, a passion. The only thing proprietary about our process is the way we think as we perform it. We work to standards that reshape boundaries and look to continually raise the bar across the design industry.

Counterform is a graphic design and strategic marketing firm that specializes in one specific area of the brand development spectrum: visual branding. This overlaps with other areas on which we consult, such as overall positioning, narrative and brand voice development, and online strategy. Whether we’re commissioned to produce an annual report, a logo, a brochure or catalog, a series of illustrations, an advertisement, a poster, a line of packaging, a promotional sales tool, a website, a trade show banner, or the sign on the front of a building, our clients have consistently come to rely on us for strategic guidance, as well as an approach that is honest, focused, and creative. 

If all of the above fails, we generally just take the rest of the day off.